Content built for the platform, not just adapted for it

Social and digital video content works better when it is planned around the platform from the start — not shot for one format and then cropped down. Platform behaviour, audience attention patterns, caption visibility, autoplay context, and format requirements all shape how content should be produced.

Digital content enquiries are reviewed around the intended platform, the message, the audience, and how the assets will be deployed — whether that is organic social, paid placement, website use, or a combination of all three.

Social and digital video by platform context

Digital content enquiries can cover a range of platform contexts. Format and delivery requirements are reviewed per project.

Instagram & TikTok

9:16 vertical

Short-form vertical video optimised for feed and story placements — message-efficient, attention-respecting, platform-appropriate.

YouTube

16:9 landscape

Mid and long-form landscape video for brand channel, explainer content, and campaign storytelling.

LinkedIn

Square & landscape

Professional platform video — brand storytelling, thought leadership, and B2B-focused campaign content.

Facebook / Meta

Multiple formats

Multi-format campaign content for Meta placement — paid ad creative, brand video, and organic social content.

Paid Digital

Platform-specific

Video ad creative shaped around the paid platform, audience, and campaign objective — not just adapted from another format.

Website & Landing Pages

Responsive

Web-optimised video content for homepage, landing page, and product page use — structured for load performance and conversion context.

Social and digital content enquiry types

Short-Form Social Video

Sub-60 second video assets for Instagram, TikTok, Facebook, and LinkedIn — message-efficient and platform-appropriate.

Campaign Cutdowns

Short-form versions of longer campaign content adapted for social placement, paid advertising, and multi-platform deployment.

Paid Ad Creative

Video assets designed specifically for paid advertising placement — shaped around the audience, message, and platform format.

Launch Content

Multi-format launch video content — teaser, announcement, and follow-up assets planned around the launch timeline.

Social Brand Content

Brand storytelling and awareness content adapted for social platform context, audience behaviour, and organic deployment.

Website & Landing Page Video

Web-optimised video for homepage hero, product pages, and campaign landing pages — structured for digital performance.

Ready to discuss social and digital content?

Digital content enquiries are reviewed around platform requirements, message structure, and intended use. No performance guarantees. Subject to availability.